It's the "War of the Worlds" announcement approach.
This morning, Sterling, the host of the Ohio radio station
700WLW Cincinnati - The Big One started his program with the words, "This is crazy...". Sterling announced: "I don't know if you've heard, but there's a Bigfoot that has been captured..." The host then took a call from a listener: "A friend of mine that works in the county you're speaking of, it was actually captured yesterday afternoon. It loves ground hogs-- live grounds." The host went on to take other calls from listeners who corroborated the story, and one man named David claimed they had to send a guy inside a cave to capture the Bigfoot. He said dogs were sent in to corner the Bigfoot and wounded the "animal". What type of dog did they send? A chihuahua.
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