INQUIRER.net: Emerging role of a chief communications officer

INQUIRER.net Philippine News for Filipinos

Manage your social media Best social media tool for image publishing to Facebook and Twitter. Look amazing and delight your followers. Get 40% off when you sign up today. From our sponsors

Emerging role of a chief communications officer Sep 26th 2013, 23:15 MANILA, Philippines—Companies these days, especially those publicly listed, demand the broadest range of capabilities from a CCO and the terms of engagement are evolving, to include more professional disciplines than ever before.   The big picture is that Public Relations, or PR, the core responsibility of the CCO is transforming into what is now—Integrated Communications.   From the basic functions of promoting and protecting the brand via marketing communications, the PR practitioner that crafts and directs the corporate communications program must be well-grounded not only in corporate/public affairs and media but also in stakeholder relations which include s... Keep on reading: Emerging role of a chief communications officer Media files: filipinos-internet.jpg (image/jpeg)

You are receiving this email because you subscribed to this feed at blogtrottr.com. If you no longer wish to receive these emails, you can unsubscribe from this feed, or manage all your subscriptions