NEW YORK—Nielsen, a leading global provider of information and analysis of what consumers watch and buy, launched Nielsen Topten, a mobile app that provides insight into trends across a variety of media and product categories. "We're excited that this product was envisioned, developed and launched by a talented team of early-career associates," said Mitchell Habib, chief operating officer. "This new app provides consumers with a single source for viewing diverse categories of top content and products based on objective data. It's a unique new tool, available nowhere else, to understand what people are actually watching and buying in their communi...
Keep on reading: Nielsen's first consumer mobile app launched in US
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