INQUIRER.net: Yellow Pages asserts fresh identity in marketplace

INQUIRER.net Philippine News for Filipinos

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Yellow Pages asserts fresh identity in marketplace Sep 26th 2013, 23:20 MANILA, Philippines—Celebrating its 55th year of serving Filipino buyers and sellers, the Yellow Pages (YP) is projecting a fresh identity in the Philippine market.   Starting out as a print medium for directional advertising in 1958, YP has evolved into a provider of marketing solutions for small and medium enterprises (SMEs). YP today leverages diverse platforms—online, mobile, social media and print—and value-added services to come up with the most relevant and cost-effective solution for any enterprise. These platforms and services make YP accessible to ready buyers in all key customer search touch points.   To underscore this dynamic image, the Yellow... Keep on reading: Yellow Pages asserts fresh identity in marketplace Media files: New-Yellow-Pages.jpg (image/jpeg)

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