INQUIRER.net: For films, Super Bowl provides super stage

INQUIRER.net Philippine News for Filipinos

For films, Super Bowl provides super stage Feb 4th 2013, 03:37 LOS ANGELES— The Super Bowl resembled a trip to the movie theater with several potential summer blockbusters airing new ads.   Three film trailers aired through the first half and halftime and several others were broadcast during the lengthy pre-game show. While ad rates for the Super Bowl are notoriously expensive — $4 million for 30 seconds during Super Bowl 47 — they can generate buzz and potential ticket sales.   Reactions to an ad for the sixth installment of the "Fast and Furious" franchise quickly started trending on Twitter, with series star Ludacris fielding viewers' responses.   "The cost per minute is enormous, but studios obviously f... Keep on reading: For films, Super Bowl provides super stage Media files: startrek1-sperbowl.jpg (image/jpeg)

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