Thursday 13 June 2013

INQUIRER.net: Google dominates mobile ads, Facebook rises—survey

INQUIRER.net
Philippine News for Filipinos
Google dominates mobile ads, Facebook rises—survey
Jun 14th 2013, 00:19

WASHINGTON—Google captured more than half of the $8.8 billion spent on mobile Internet advertising worldwide last year and is expected to boost its share in 2013, a market watcher said Thursday.   Google also took in one-third of all digital ad dollars spent globally, according to eMarketer, in its first figures on worldwide digital and mobile advertising at major Internet companies.   The eMarketer figures showed Google had $4.6 billion in mobile ad revenues, a figure expected to rise to $8.85 billion in 2013. That would bring its market share from 52 percent in 2012 to 56 percent this year.   Facebook, meanwhile, which had no mobile revenue in 201...

Keep on reading: Google dominates mobile ads, Facebook rises—survey

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