NEW YORK—John "Doc" Willoughby was managing editor of Gourmet magazine from 2000 to 2009 when he fell in love with Philippine food and decided he would be one of its secret champions. He became a good friend of ours and brought many of the magazine's editors and food writers to sample Philippine dishes in our first restaurant, Cendrillon (1995-2009), in SoHo. But no matter how much Doc tried, the unwritten rule for mainstream magazines then was to focus on Europe, and no one wanted to take the risk of promoting an unknown Southeast Asian cuisine to its readers. Philippine food was still outside of their comfort zone. A decade later, in 2011, Doc was ba...
Keep on reading: 'Cook's Illustrated' editor Doc Willoughby, Filipino food's secret champion
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