JAKARTA—After breaking into the Top 10 best brands in the world last year, based on global consultancy firm Interbrand's 2012 list of the World's Most Valuable Brands, Samsung is now fully fired up to reach new heights. In a presentation at the recent Samsung Southeast Asian Forum in Indonesia, Samsung Asia Pte Ltd. president and CEO Gregory Lee says the company is now aiming to get into the ranks of the Top 5 by 2020. The leap to the 9th position on Interbrand's 100 Most Valuable Brands list, from No. 17 in 2011 and No. 19 in 2010, made Samsung one of the three fastest risers during the year. The ranking was determined based on the fina...
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