The Coming Crisis: Summly bought by Yahoo for $30 milion: Can you tell why?

The Coming Crisis Welcome to Humanity's    ...Final Performance...

Summly bought by Yahoo for $30 milion: Can you tell why? Mar 26th 2013, 00:47 Yahoo Inc has snapped up mobile news aggregator Summly, the latest in a string of small acquisitions intended to bolster the Web portal's mobile services. Summly, founded by 17-year-old Nick D'Aloisio two years ago from his home in London, sorts news by topics in quick bites for smartphones. The start-up works closely with News Corp and is backed by Chinese investor Li Ka-Shing and angel investors including actor Ashton Kutcher and artist Yoko Ono. Terms of the deal were not disclosed, though technology blog AllThingsD reported that Yahoo paid roughly $30 million, citing anonymous sources. http://www.reuters.com/article/2013/03/25/net-us-yahoo-summly-idUSBRE92O0IE20130325 Ponder: Now, why would enormous media companies be interested in reducing articles, already in themselves short and inaccurate a great deal of the time, to just 100 word summaries? How many people do you think will actually click past the summaries to read more?

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