INQUIRER.net: 2016 Rio Olympics aim for record sponsorship haul

INQUIRER.net Philippine News for Filipinos

2016 Rio Olympics aim for record sponsorship haul Nov 7th 2013, 01:38 RIO DE JANEIRO — With public money for the 2016 Olympics getting tougher to find, Brazilian organizers are scrambling to raise record amounts of local sponsorship revenue to cover any budget shortfall and avoid a government handout. In an exclusive interview with The Associated Press, the chief commercial officer for the Rio de Janeiro Games, Renato Ciuchini, said his new goal is to generate between $1.3 billion and $1.5 billion in domestic sponsorship income. This would double what's been sold to date — $650 million — and easily surpass the $1.1 billion raised for the 2012 London Olympics. "I may have this calm face but there is a lot of pressure here," Ciuchini said. "T... Keep on reading: 2016 Rio Olympics aim for record sponsorship haul Media files: brazil-rio.jpg (image/jpeg)

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